6 months ago we (publicly) launched LIV Creator Kit (LCK), the in-game camera toolkit for VR and MR. The idea is simple: capture XR moments as effortlessly as we do on our phones in the real world.

This essential capability has been lacking from platform holders and we’ve been filling the camera gap, in various forms, since 2016.

After nearly a decade in the trenches, we’re starting to see developers and platforms share our view.

Integrations: the key metric

Integrations are existential for LIV. Without developers integrating LIV, our camera can’t exist.

Our job is to make it a no-brainer: for developers, creators and players. When players have tools to create, they become ambassadors.

Game integrations are tracked through 3 stages:

1. SDK detected: First step– a developer adds our SDK
2. Apps with a capture: A capture has been triggered in the dev environment
3. Published apps with a capture: A capture has been triggered in a published build of an app

Out of 2,082 apps with SDK activity, ~7% have launched publicly. The top funnel number can be misleading. Many are fan games and mods made by the aging Roblox and Minecraft generation, but reflects the real challenge of infra. It’s not just about tech, it’s about guiding developers from discovery, integration, QA and ship.

We’ve had the privilege to power the camera in some of the most popular apps in VR today: Gorilla Tag, Walkabout Mini Golf, Underdogs, Tactical Assault, Digigods and others. Every additional integration helps us drive awareness and trust within the dev community. More integrations beget more integrations.

Like the rest of entertainment, VR follows a power law. A few titles drive the majority of recordings, hours, and views.

User data (as of Jul 1, 2025)

Once the camera is in an app, user adoption follows swiftly. In the last 6 months, we’ve seen:

• 72M hours captured in the last 6 months = 364 years of footage.
• 15% of users record content with LIV in any given app
• The average user creates 18 videos
• D90 retention is 11%
• Social VR apps dominate recordings. Single player apps trail behind.

The top 3 apps drive most of this usage, but the trend is clear: give users the right tools, and they’ll become your own marketing army. With app discovery now driven by video and friend-to-friend shares, developers can’t afford to ignore this.

Platform split

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There’s a serious opportunity in providing rich camera tooling for players on standalone headsets. Out of the 72M videos recorded, >98% are captured with a Meta Quest, split evenly between the Quest 3 and 2.

Getting LIV to run cleanly on limited standalone hardware like Quest 2+ wasn’t easy, but we’ve spent 9 years becoming experts at video capture and encoding, and those years have paid off. Even the most demanding apps run LIV cleanly now, making the camera available to everyone.

What developers have to say

While data gives us a “population” scale insight, it’s also helpful to hear directly from developers.

Underdogs

Underdogs saw ~10,000 videos made in the first month, showing that even single player games can achieve serious results.

“We’ve been seeing a significant increase in community content using the camera. It took a few months, but now we begin to see quality content that wouldn’t be possible without the tool. Also, we use it every day to create our content. It makes filming SO much easier and faster. It’s been a real game changer for our marketing efforts 🙏🏽” - Michal Keren, Marketing Director @ One Hamsa

Tactical Assault

Tactical Assault, made by solo dev JARVIS, saw 70,000 videos recorded in the first 3 days.

“With LIV Creator Kit now implemented on Meta Quest, a huge influx of content creation has flooded social media. More content == more of the same question, "What game is this?".

Opening this new chapter of content creation to the player has given Tactical Assault VR an incredibly wide audience reach, WAY more than any ad campaign could ever achieve at my level” - JARVIS, solo developer @ Twisted Barrel VR

Walkabout Mini Golf

Walkabout Mini Golf added LIV on June 25, 2025 and have already seen >12,000 videos recorded by creators.

“Working with the team at LIV and their powerful technology has been so much fun! They have been excellent partners through our skinned integration in Walkabout Mini Golf we call CocoVision. We were up and running internally in a hour or two, maximum. Upon launch, this was an immediate hit with players who are already embracing the tools and making a variety of cool content that just wasn’t possible before.” - David Wyatt, Head of Communications and Business Development @ Mighty Coconut

Gorilla Tag

Gorilla Tag is the massive outlier. We’re seeing over 1 million videos made every month in the game using LIV.

“(having a camera is a) no brainer, VR is all about emergent gameplay IMHO and having a camera that can help capture and share that is amazing.” - Frank M, Community @ Another Axiom

Developers are also loud about what sort of features they want from LIV, which leads me to our roadmap for 2025.

Roadmap for H2 2025

Our roadmap is straightforward: bring everyday camera experiences—recording, streaming, snapping photos—in VR across every platform, device and app.

This is the base of the pyramid: make it possible for anyone to use the LIV camera in their favorite apps.

Recently launched:

• Photo mode: and >1.5M photos have been snapped in the first 3 weeks!
• Meta Hand Tracking support

Coming soon:

• Direct headset-to-platform live streaming
• Integrated in-headset video browsing
• Pause/resume video capture functionality
• Separate microphone/game audio tracks for creators

Once we’ve finished building what we’d consider a robust camera solution, the real fun begins, and we get to rethink how content is captured, stored, edited and shared.

LIV exists to help people share the best parts of virtual life. We’ve come a long way—but we’re just getting started. Thanks for building with us.

Helpful links:

• The LIV Developer Portal
• LIV Documentation

LIV is an XR camera technology company. We exist to help people share the best parts of virtual life. We’ve come a long way, but we’re just getting started. Thanks for building with us.

With gratitude,

-DrDoom

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